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FeaturesRetention Analyzer

Retention Analyzer

YouTube Studio shows where viewers leave. Retention Analyzer shows why: the moments where a video loses viewers faster than your usual videos do, the exact words you were saying there, what viewers commented about that moment, and one change to try.

What you get

  • Your usual curve. We average the retention of up to 10 of your recent videos of similar length and draw it next to this video. A drop you have on every video (the intro, the end screen) isn’t flagged. A drop that’s worse than usual is.
  • The first 30 seconds. The share still watching at 0:30 against your usual, with what you say in that time and how to tighten it.
  • Moments that stood out. Each one shows:
    • how many points the curve fell (or rose, when viewers rewind) and what your usual video does at the same point;
    • subscribers vs new viewers. New viewers leaving early often means the title or thumbnail promised something else;
    • comments that point at that time (for example “4:12 this part dragged”);
    • the exact caption lines at that moment, and the AI’s explanation and suggestion from them.
  • By chapter. If the video has chapters (in its description, or made with Auto-Chapters), how each one holds viewers.
  • YouTube’s own numbers. Average % viewed, and how the video compares with videos of the same length across YouTube.

The AI only explains moments the numbers found, from the words actually said there. It can’t see your video, so it never comments on pacing, visuals or editing.

How to use it

Pick a video

Go to SEO Tools → Retention Analyzer and pick a video from 1 minute to 3 hours long.

Read the report

Start with the headline, then the first 30 seconds, then the moments. Click any moment to play the video from there.

Good to know

  • YouTube Analytics runs 2-3 days behind, and a new video needs some watch time before YouTube has a curve. If it isn’t ready, nothing is used.
  • Running the same video again within 24 hours opens the last report without using a run.
  • Your usual curve needs at least 3 of your videos of similar length that are a week old. With fewer, moments are plain drops and rewinds.
  • Each run uses one Retention Analyzer run from your plan and a few AI credits.
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